![Episode 4 | How RXBAR Became the $600 Million Brand, with Co-Founder and CEO Peter Rahal | SnackNation Episode 4 | How RXBAR Became the $600 Million Brand, with Co-Founder and CEO Peter Rahal | SnackNation](https://snacknation.com/wp-content/uploads/2017/10/BB-Graphic-BB04-Peter-Rahal.jpg)
Episode 4 | How RXBAR Became the $600 Million Brand, with Co-Founder and CEO Peter Rahal | SnackNation
![Peter Rahal (far right), CEO, president, and co-founder of RXBar meeting with co-founder, Jared Smith (blue v-neck) and others at their headquarters in Chicago, IL. | Sara Stathas Photographer Peter Rahal (far right), CEO, president, and co-founder of RXBar meeting with co-founder, Jared Smith (blue v-neck) and others at their headquarters in Chicago, IL. | Sara Stathas Photographer](https://m.psecn.photoshelter.com/img-get/I0000kG0Hlep_yD4/t/200/I0000kG0Hlep_yD4.jpg)
Peter Rahal (far right), CEO, president, and co-founder of RXBar meeting with co-founder, Jared Smith (blue v-neck) and others at their headquarters in Chicago, IL. | Sara Stathas Photographer
![Joe Pompliano on Twitter: "15) Peter Rahal and Jared Smith's entrepreneurship journey leaves us with a few lessons: 1. Nothing beats hard work 2. No risk, no reward 3. Own equity 4. Joe Pompliano on Twitter: "15) Peter Rahal and Jared Smith's entrepreneurship journey leaves us with a few lessons: 1. Nothing beats hard work 2. No risk, no reward 3. Own equity 4.](https://pbs.twimg.com/media/EnOwJuPXYAEt4GP.jpg)
Joe Pompliano on Twitter: "15) Peter Rahal and Jared Smith's entrepreneurship journey leaves us with a few lessons: 1. Nothing beats hard work 2. No risk, no reward 3. Own equity 4.
![The Founders of RXBar, Acquired by Kellogg for $600 Million, Built the Company by 'Having a Bias Toward Action' | Entrepreneur The Founders of RXBar, Acquired by Kellogg for $600 Million, Built the Company by 'Having a Bias Toward Action' | Entrepreneur](https://assets.entrepreneur.com/content/3x2/2000/20180126185446-RXBAR-Founders-2.jpeg)
The Founders of RXBar, Acquired by Kellogg for $600 Million, Built the Company by 'Having a Bias Toward Action' | Entrepreneur
![Joe Pompliano on Twitter: "15) Peter Rahal and Jared Smith's entrepreneurship journey leaves us with a few lessons: 1. Nothing beats hard work 2. No risk, no reward 3. Own equity 4. Joe Pompliano on Twitter: "15) Peter Rahal and Jared Smith's entrepreneurship journey leaves us with a few lessons: 1. Nothing beats hard work 2. No risk, no reward 3. Own equity 4.](https://pbs.twimg.com/media/EnOwN3dXIAMJax0.jpg)